Friday, 4 October 2013

Supercar SUVs

What's pushing supercar manufacturers to enter the SUV market?
Well we know SUV's are in demand, so for market share and company revenue growth its an option for supercar manufacturers to grow. However will this not take away from the 'ideal' of what these brands originally stand for?
Power, speed, beauty, status, agility and elegance? Will it kill the supercar language of down force, bhp and kph or will it just add to it?
Only time will tell but below are some of the options you could be faced with in the near future should you be in the market for an upmarket SUV. Some are already in existence, some close to production and others just concepts but all supercar brands are involved in a common thought process.
Rolls-Royce Designers Begin Work on SUV

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